100 Ways to save Apple
Ten years ago, Wired published an issue of their silly ‘zine that claimed Apple was pretty much dead and listed 100 ways to save the company.
Some of them are completely ridiculous like abandon mach for the WinNT kernel when the article was published a few months after buying NeXT or holding a telethon, but there were a few good suggestions too. A few of them Apple actually did right away, “Rent space in a computer store, flood it with Apple products (especially software), staff it with Apple salespeople” with CompUSA’s store within a store, and other that eventually came, moving to intel. Reading through the entire list through if felt like the hits were on accident rather then good insight.